Nuna Swiv (global)
Shot in Copenhagen, Denmark, this campaign focused on highlighting the industry-leading mobility of the new carbon fiber frame, four wheel turning, Nuna SWIV.
Location was key In drawing attention to the product’s four wheel turning feature. A small cafe and a curving bridge were scouted as locations that would accentuate the mobility of the product. The light weight of the carbon fiber frame was also featured in a beautiful scene with a mom ascending a staircase.
Targeted at the European market, the video and photos were used in a continent-wide digital and out-of-home campaign.
SOcial VIdeO
This campaign featured an out of home campaign across Europe that included digital video billboards (example from Milan, Italy).
Out of Home
Product Photos
Product photos were utilized in social posts to share information about the size and weight of the new stroller. Posts were localized into 10 languages. Example shown in Italian.
